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Today’s post comes from Jenni Izzo, a Drexel University graduate turned PR Account Coordinator with a social media obsession. You can follow Jenni at @jenniizzo.

Whether large or small, Twitter can enhance your event in a number of ways. Take a hint from MTV, who recently used a live Twitter Tracker for their 2010 Movie Awards. They encouraged those in the audience, as well as those at home, to get in on the action by tweeting their thoughts, reactions and questions. Throughout the night, tweets containing “MTV” hit over 400 per minute. But, even if you aren’t planning a star-studded event, you can still use the following tips to create a tweet-worthy event.

Establish an event hashtag.
Long before you start promoting the event, create a hashtag. It should be easy to remember, short and relevant. This will be key in incorporating Twitter into your event. Include the hashtag on everything from the Evite to the Facebook page to signage at the event. Other creative ideas include: event t-shirts, business cards and centerpieces.

Create buzz before the event.
Now that you’ve established the event hashtag, get out and there use it. Tweet about sponsors, ticket sales, guest appearances and topics. Get people excited before the event and it will ensure that the enthusiasm carries over to the day-of.

Encourage attendees to tweet during the event.
Using the previously mentioned tips, make sure the hashtag is visible at the event. If you have a PowerPoint or Keynote presentation, make sure it is included on the title slide. If you will be taking planned breaks, display slide encouraging attendees to tweet — or better yet…

Host a live stream.
During scheduled downtime, replace your presentation with a live stream. A live stream should also be incorporated at all times on a projection screen. If you are announcing winners or honorees, use Twitter to share the big news. Also keep your audience actively engaged by tweeting trivia questions and giving an award to the first to tweet the correct answer.

Take advantage of post-event insight.
Twitter gives event coordinators a valuable opportunity to look back attendees’ candid thoughts. Review tweets marked with your hashtag to see what worked and what didn’t. Use this as an opportunity to improve your next event or connect with people who had further questions.

When it comes to using Twitter to enhance your event, the possibilities are endless. Feel free to add to this list and share some of your favorites in the comments.