The Impact Of Timeline On Facebook Ads

Now that the new Facebook Timeline Profiles have well and truly arrived, you really need to give some thought into how your Facebook Ads will look in this new layout. Not that they will always be displayed on the Timeline layout (Home and Pages still show Ads as normal), but I have prepared a few quick tips to help you make the most out of the new layout.

The New Timeline Profile With Ads Highlighted With Orange Arrow

1. Make sure you use colourful photos of people as these seem to stand out most on the new busier blue background of the Timeline profile. The best thing is that these also work well on the original profiles too. Check out how much more impact the colour face pic has in the ad below.

2. Try not to use white backgrounds in the images as these can look too much like the rest of the timeline layout. Although white images with minimal text could work well, in the examples below, the images are either too small or too cluttered with text. Be careful to make sure the white is very clean and stark and not greyish.

3. Your Headline and Body Copy will be more disjointed in the Timeline layout, so make sure each of these elements stands alone, conveying your call to action without the headline flowing into the body copy.

4. You cannot preview your ad on the new Timeline profile when you create it in the Ads Manager as the preview still shows you the original format. This means you should be paying attention to how other ads appear in the Timeline and taking note of what pops and what doesn’t.

5. Most of all, as always you will need to test, test, test!